I’ve never understood the naming strategy behind Queens West. Unlike, say, the supercilious East Willamsburg, trying to inflate the brand value of your location by explicitly associating with one of the less desirable part of the city stikes me as counterintuitive. Why not try Manhattan East?
Anyway, some NJ Real Estate developer is huckstering what will be another anonymous and bland mega complex with ‘amenities’ (read: a treadmill in a closet and some concrete planters) to sit just south of Queens West. Jay Valgora, from the obliquely named V Studio, gets some face time in the write up (finally, after leaving Rockwell eight years ago in a snit over a lack of recoginition). The V Studio is brought to you by WPP, via the WalkerGroup. There’s really no point to mentioning that, but since it’s a bland article about a bland project that even the firm designing it can’t be troubled to post an image of, I’ve got to mention something. People will have to stare at the dung pile for generations. Like a professor used to say, architects should be required to put their name on their work. Right out in front. Sure, it might seem vainglorious at first, but think about it. For decades, as people gaze with disfavor on this project, they might wonder, ‘Who did this?’ And it could be right there: Jay Valgora is his name, ladies and gentleman.
*Can’t find a script to provide the full ref, so go rent it.
This entry was posted in Uncategorized. Bookmark the
permalink. Both comments and trackbacks are currently closed.
I’ve Never Been to Long Island*.
I’ve never understood the naming strategy behind Queens West. Unlike, say, the supercilious East Willamsburg, trying to inflate the brand value of your location by explicitly associating with one of the less desirable part of the city stikes me as counterintuitive. Why not try Manhattan East?
Anyway, some NJ Real Estate developer is huckstering what will be another anonymous and bland mega complex with ‘amenities’ (read: a treadmill in a closet and some concrete planters) to sit just south of Queens West. Jay Valgora, from the obliquely named V Studio, gets some face time in the write up (finally, after leaving Rockwell eight years ago in a snit over a lack of recoginition). The V Studio is brought to you by WPP, via the WalkerGroup. There’s really no point to mentioning that, but since it’s a bland article about a bland project that even the firm designing it can’t be troubled to post an image of, I’ve got to mention something. People will have to stare at the dung pile for generations. Like a professor used to say, architects should be required to put their name on their work. Right out in front. Sure, it might seem vainglorious at first, but think about it. For decades, as people gaze with disfavor on this project, they might wonder, ‘Who did this?’ And it could be right there: Jay Valgora is his name, ladies and gentleman.
*Can’t find a script to provide the full ref, so go rent it.